We invest in technology that improves human performance.
We believe startups are the fastest path to a healthier future.
Building the Fortified Human.
We bring far more than capital, and our network reaches well beyond founders. We are operators, founders, thinkers, and executors aligned on one mission: helping teams build products that measurably improve how people feel, function, and perform. Our community shares knowledge, opens doors, and shows up when it matters.
Our core beliefs
Founder-first
Our job as investors is to help founders reach the finish line. We provide strategic guidance and support from the beginning to the exit, and we put the needs of the company above all else.
We are long humans
Human flourishing is accelerating, but so is the need for it. People are living longer and demanding more from their bodies and minds. At the same time, chronic illness is rising, mental health is declining, and relationships are under strain. Humans have an innate drive to feel better, function better, and live better. That drive is not going away. We believe human progress is inevitable, and we invest in products that serve that ambition, giving people agency over how they feel, function, and perform.
Startups are society's best tool for problem-solving.
Governments are slow. Corporations are misaligned. Nonprofits lack reach. Startups are the only vehicle capable of moving fast enough, attracting the right talent, and building the kind of loyalty that changes behavior at scale. When focused on the right problems, startups become unstoppable forces for positive disruption. We back the ones building for human health.
The future is anchored in the real world
The most durable businesses in consumer health will be built on real behavior, real data, and real feedback loops. The physical world is where habits form, where progress becomes visible, and where people are most willing to pay. Software adds intelligence. The body provides the foundation. We invest where the two meet.
We show up when it matters
We get in the trenches. Strategy sessions, hiring calls, customer and investor intros, whatever it takes. Our community, including our annual summit Distilled Intelligence, exists to create real collisions between founders, operators, investors, and experts. We believe in putting the right people in the room together. We curate the greatest minds, and they engage in excellence together.
The best companies have a core fan base
We look for products that create devotion, not just usage. A hundred people who love you beats a thousand who like you. We invest in companies whose customers evangelize their brand. We support founders that build loyalty, and we work to expand it through our network.
We stay close to what we know
We are founders and operators who live in the space we invest in. We understand consumer products, distribution, and brand. We back companies where our experience translates directly into value. That means human health and wellness, not biotech, pharma, or medical devices. Our filter is simple: can we be a great partner to this team?
We expect our Fortify Ventures community to share in our passion for startups and see early-stage venture as a vehicle for shaping the future, falling in love with the problem rather than the solution.
